Which is worse reading and not replying or not even reading it?

On fb or iPhone or whatever which would you consider worse, reading something, and the person seeing you've read it, and not replying or just not reading it at all and I obviously not replying. In both cases not replying at all.

Reading and not replying is worse. But either way, the reader can just say they were busy at the moment.

If you knew you weren't going to reply to that person anyway, regardless of what they write, then it's worse to read but not reply.

I say that because if you DO read it anyway, then you're being a hypocrite to yourself, and wasting your own time.

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