Who would buy the iphone 5c?

What is the target audience of the 5c? I mean for the same price you could get the iphone 5 which is more premium n terms of build quality, also you won't be missing anything on the software/hardware front as the 5 and 5c are virtually the same. Also as the iphone 5s is only 100$ more i would rather spend a tiny bit more and get a much better hardware experience i.e. Faster, better camera(ish. And off course the fingerprint scanner. So why would anyone want the 5c? As in my opinion for the price (as it was supposed to be cheaper than the flagship 5s) what the point!

Lol I swear for that price you can buy a PS4, plus its the same as iPhone 5 just coloured version WTH?

The 5 is being discontinued. But the 5 c is awful

I would say apple have shot Themselves in the foot a little with this device and the have overpriced it.
Has you rightly say the iPhone 5 would be the same price and has a better look and build quality, so anyone in there right mind would pick the iPhone 5 surely Or even the iPhone 5s has it is only £100 more anyways.
I suppose there are people who would like and prefer the 5c but for me apple should have released a proper cheaper iPhone and not just a iPhone 5 with a plastic casing.

It's a just a much brighter, more colourful version of the iphone 5s i guess, which I suppose would mean it is aimed at a younger target audience. If your looking for something colourful but without a case (because that would make it thicker and bulkier) then i guess it's the best option. Also if you want an iphone but the extra $100 is just too much then it's a great idea. I personally think it was a good idea to make a cheaper, slightly more affordable version but I guess that's just me and we all have our different opinions.
I guess the bad thing is that it seems like it would break/crack more easily because it is "plastic" but apple call it polycarbonate (not quite sure what that is ut it doesn't sound as cheap as plastic).
Anyway hope this helped x

Anyone that was going to buy 5 would now buy 5S… But you now can get 5C will costs a little less. I think its a good option for some.