Why can't apple make there iphones shiny?

Like why does there iphone have like a matte finish metal?
why can't they have shiny version as well?
i know not everybody like glossy/shiny over matte/dull
so why can't they just make both?

You're asking a lot. This is a company that it took four years just to make one in white. They are looking at longevity. Brushed metal lasts longer. Shiny would show scratches and dents more and tarnish over time and require polishing-that means chemicals. Also more noticeable to thieves. Gold is bad enough. Best luck.

Send them feedback here
http://www.apple.com/...phone.html

All of the iPhones were a shiney plastic/glass except the 1,5, and 5s.