Why does Apple mainly use white products?
During WWDC the presenters do demos on white iPhones and iPads. On their website the products nearly always shown in white. Why?
Just their preference, only they would know.
They (Apple) and arguably most of the consumers find white products from apple more aesthetically pleasing to their eyes and provide a calm and soothing feel to its users!
Moreover its their own preferemce just as FB is blue etc!
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