Why don't my audio technica ath m50's sound as good as the beats studio?

I went to the mall recently and there was a verizon store, so we went in and there was a floor model of the beats by dr dre. I go over to them and put on the excecutive and plug them into my iphone 4, and what i hear coming out of those things is amazing. The highs are so clear and the low's are very good. ( but my m50's go lower than them.) then i take those off and put on the studio, i get the same effect.one thing that i like about the beats is how airy and comfprtable they are.
Like any other night i stick my headphones on ( the m50's ) and plug them into my ipad.start the music and can't help but ponder on why my ath m50's don't sound as good as the beats studio, or excecutive. So i'm turning to yahoo answers for an explanation.
i'm not using any amp with my headphones and am usually only plugging them into my ipad. I have heard that an amp will usually help a headphone's sound, so have started searching around for a good one. But stick to the main question… WHY DON't MY ATH M50'S SOUND AS GOOD AS BEATS BY DR DRE! THIS IS Really ANNOYING ME NOW. Please TELL ME WHAT's HAPPENING AND IF THERE'S ANYTHING THAT I CAN DO TO get rid of it. ( that last part want supposed to be in caps)

High-end (very good) headphones mostly DO NEED an amplifier with portable music devices, that's why!

I'm pretty sure the M50 is objectively better than Beats. The frequency response of M50 is flatter (and as you said it goes really low) than Beats but the latter is more warm in a sense.

I can only see two things here. It's either you have a defective M50 or your ears are more suited to Beats. I would suggest you listen to Beats longer so you can really gauge if you like them more than M50.

It's all up to you.

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