How to keep your iphone scratch free?

Any new iPhone 5s owner will want to protect their device to keep it from getting damaged. There are many ways of doing this, from purchasing sturdy casing, to protecting the display with films… And just general overall use tips (never leave the device sitting around, pocket it or put down somewhere safe, etc.)

But what sort of tips do you have for keeping your device blemish-free?! Are there any 'tips' or actual products that you use? And do you have any horror stories where a device was damaged or flat-out destroyed (i.e. Ran over by a car!)?

Would love to hear everyone's take on this.

By not having an iphone

Leave it in the box and never open it up.

I always keep it in my pocket and have a case

I have a genuine leather cover which is soft and flips open. It also has that cushion like feel which protects the phone if it drops. It covers it from all sides and make my phone look classy. I also have a screen protector on the phone. I have dropped it a few times on ground but due to soft leather cover it was always protected. I think it is better than those bulky covers or rubber like fake cheap ****.

Wrap it in soft cloth, put that inside an envelop lined with bubble wrap and put that in a draw and never use it.
It's a tool it is designed to be used not to be kept pristine and polished. You're treating it as a status symbol which in this day and age it is certainly not. Use it and don't worry about how it looks that is true status.