Apple's problem is marketing?

Clearly Samsung and Google are winning this Cold War, but maybe Apple isn't losing because of technology, but rather marketing.
iPhone started this and now each time a new one comes out, it destroys other companies and Apple stacks enough doe for the next iPhone and its own survival. How long can my favorite company last before they either get better marketing or die of thirst.

B.T.W.
If you are a bread hater of either Android or iOS, or Google/Samsung and Apple… Leave me and every one else in peace. Please

I think when Steve Jobs died Apple started going down.
Apple is probably just waiting to see if someone makes a good idea that they can steal.
I'm for Android, but I used to be for apple, but I learned that apple actually takes old ideas from people that were good, but were not made copyrighted and such and they took it and apple made it their own.
I don't trust apple.
I think some people are not liking iPhone cuz it is such a small screen and every product of theirs is somewhat small and samsung is big. And bigger is usually better, I don't think bigger is better always, but lots of people do.
Some of it is marketing, but also some of it is just people not interested in the same old, same old.
Android has been getting a lot better.
I'm not a hater, but my experience with apple isn't good and my whole family has done LOTS of research on things and I'm almost certain that apple is gonna die.
I hope apple doesn't die cuz lots of people seem to like it.
Although I wouldn't die if it dies.

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