Examples of Marketing objectives?
What are some of the Marketing objectives that i could use as my business is to create an app for iphones.
It needs to be Specific, Measurable, Achievable, realistic and timely. So could i say increase market share by this amount… Etc but how do i make sure that is is SMART?
Use your business plan to identify the marketing objectives and then just put these into a project plan that will naturally develop much of these. If you use milestones (significant measures eg completed the development of app - public launch of app) etc that will help you measure your progress.
The idea is to be reasonable - so that if you under or over achieve you will be be able to understand the impact and adjust your business accordingly.
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