How to only get back images and contacts with iCloud?

I want to restore my iPhone and i don't want everything back only my contacts and images. I'm not a noob or in the apple world so don't go into great detail.

Yes, just login to your icloud from your iPhone, and it'll start syncing, all you have to do is just turn of what you don't need to sync inside the iCloud page.
This will stop sync, and if already synced will be removed from your iphone until you reactivate it again.