How to stop Iphone from flipping a picture after I take it?

Got a new Iphone 4S the other day and whenever I take a internal view picture the iphone flips the image (as in the right to left changes). How do I stop this from happening!

Thanks.

Added (1). Don't get this confused by a picture rotating cause I move the phone, I mean the physical picture flips when I take it. For example if I took a picture of a apple on the right side of the table the picture would come out so the apple is on the left.

Hope that clears it up!

Tell it, "NO!"

You can simply continue rotating your phone and it will stop reorienting the image when you've turned it 180 degrees. Say you take a landscape picture on another camera and you want to see it landscape on your iPhone. In the first 90 degrees it reorients the image but continue rotating and it will stop reorienting when its gone around another 90 degrees (this is how it works for me, but it should be the same for pictures that you take on your phone).