Is it cheaper to buy from Apple or Verizon, with no contract?

I want to go from Android to Apple, and I want to know if its cheaper to get an IPhone 5c from Verizon or the actually apple store without getting a contract? Please serious answers only, thanks

The price of the phone should be the same at both places.

iPhone 5C with no contract:
16 GB - $549
32 GB - $649