Lost my iPhone today, and it is brand new. What is the place I go to track it?

Lost my iPhone today, and it is brand new. What is the place I go to track it?

As long as you had find my iPhone enabled, you can track it through www.icloud.com

If you didn't have it enabled then you're probably screwed

That would only matter if you activated Find My iPhone (via iCloud.com).

Apple devices basically become paperweights, eg. Useless, once the person removes the SIM and thinks factory reloading it via itunes will allow them to use it with their sim, which won't work. It's tied to the original apple ID used with it. There's no possible way to bypass or get around it (despite websites or facebook scam artists claiming so).