Should I go to the Apple Store or go to a 3rd party screen fixing company?

Yesterday I was at universal studios and I left my phone in my pocket when someone slammed into me. I took my phone out of my pocket about 30 seconds later and there was a scratch on the screen. I have an iPhone 5 and it should still be under warranty (I got the phone either October 24 or 25). The nearest apple store (to my city) is 30 minutes away. Will they even do anything? Should I just have my screen fixed by a company a family member of mine used? It was $70 to replace a shattered iPhone 3GS screen there and it's a lot closer. My scratch isn't major. You can feel it with your fingertip, but it's barely noticeable unless on the keyboard. Probably around 1.5in. That's enough to annoy me, though. If you say buy a screen protector or a different phone, please don't. I know about screen protectors but they make my phone uncomfortable to use and it's not worth it to me, and I know very well about other phone options. My case (speck) also squished inward after the person slammed into me

I don't actualy think apple replace screens for any devise and if they do it will be way too over priced go 3rd party