What is the point of the iPhone 5c?

I've heard that it was supposed to be a cheaper phone for Apple I distribute to less wealthy countries and yet it is $99 with a 2 year contract. But the 5c has none of the features of the 5s so there's no point is there? I mean the iPhone 5 will drop to $99 as well because of the 5s

The iPhone 5C is the first iPhone that will come out in various colors; the C in 5C stands for color.

The iPhone 5c is an iPhone 5 but made of plastic and has more (Colors) hence iPhone 5C. IPhone 5 won't be sold anymore. Apple isn't innovative. Buy S4

Its lower priced so it appeals to alot of people. Really kind of a dumb question.

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