Why is everyone so psyched about fingerprint scan on the new iPhone?

Motorola already did that so why isn't anyone giving Motorola any credit?

Added (1). @2nd answerer
I know that. But Motorola already did that with their Motorola Atrix.

Because everyone thinks if it has an Apple brand on it, it makes it better

A LOT of iPhones are being stolen, so fingerprint scan would prevent anyone else from using them.

Just think of all the motorola customers using it.

Still thinking?