Why would APPLE, why would APPLE, why would APPLE?

I have read lots of articles and watched plenty of videos reviewing Apple's latest announcement. And for some reason these are issues I think could arise that haven't been mentioned:

1.It's no secret that even though the "C" on the iPhone 5C doesn't stand for "Cheap", it almost makes you think it does. It's great that apple can become affordable, or at least, slightly more affordable (only $100 less than the 5s in the US), but who would really buy a phone that is widely recognized as the "Cheap" iPhone? I feel like most Apple users stick with apple because they make good products, but also most of them are now used to being recognized as big spenders in the tech industry, which comes with a sense of pride, and that pride is a big factor in owning an apple product… (and the Chinese still think it's too pricey)
WHY WOULD APPLE CHOOSE THE LETTER "C" MADE OUT OF PLASTIC AND EXPECT THAT PEOPLE (OLDER THAN 14) TO TAKE IT SERIOUSLY?

2. With the release of iOS 7, it will make many feel like they just got a new phone! Why go buy the latest plastic covered one if you can keep your iPhone 5 and still feel like you have a new phone?
WHY WOULD APPLE RELEASE SUCH A DRASTIC IOS CHANGE WHILE RELEASING A NEW IPHONE?

And why haven't these potential issues been mentioned so much in the media?

Some people want the cheaper one because they don't have the money or buying for younger kids as they may not take good care of it. You need a cheaper version, thats why 4S will be free on 2 year contract.

Why spend so much time and energy worrying about it? You like it, you buy it. You do not like it, you do not buy it.

The C, I believe, stands for color. And if the plastic shell 5C is not for you, then there's always the 5S version.

Personally, I have an iPhone 5 and I'm happy with it. The only thing that I think is great is the new fingerprint sensor for password protection, but I would not upgrade for it.

I do have two teenagers, and one of them really wants the blue 5C. Blue is her favorite color. It is unlikely she will be getting it, though, and if she does it will not be until Christmas or her birthday (in January).