I see it every day, working with the public. I work for a clothing wholesaler and the same exact clothes we sell for half the price, if you simply put a different tag in it, and run a couple of commercials people will line up to gladly pay double. When I explain to people they are paying for the same shirt with a different tag they act like I'm insane. People do the same thing with Iphones, they simply buy the next one to come out, no matter how many phones are out there with the same or better specs, and for cheaper. Or people that insist every honda ever made gets to at least 200, 000 miles. That is 100% Bull I had an accord, at 130, 000 miles it was dead, it couldn't even pass inspection without 1, 100$ worth of work. People either feel bad after they shell out the money for these things, and then just live in denial until they believe the lie themselves, or simply don't do the research. A friend of mine just paid 5, 000$ for a car with 190, 000 miles on it… 190k! That's nonsense. Who even looks at a car with that many miles, I just don't understand how people don't get the best product for the least money and blindly spend on products, just because they run ads saying they're the best.