Sony or Pioneer 2Din bluetooth stereo?

I can't decide between the Pioneer AVH x5500 BHS with app radio
Or
Sony XAV701hd with mirror link

I want a good bluetooth with clear mic for handsfree calling.Id like the bluetooth to work well with my ipod/ iphone.
I want a visual display of a GPS app. I know the sony offers that but not sure if it works well. Haven't heard much on pioneers map apps.
I want to install a rear reverse camera.
And user friendly display options, thats not too confusing to navigate through the device and get to what you want.

Any advise?

I have owned Pioneer and have not yet Sony, but in the interest of giving you a deck that will last a long time i would suggest going with a better brand like Alpine!
I have owned JVC, Pioneer, Kenwood, Blaupunkt, and all of the models have gone bad after 3-4 years if not sooner. But the Alpine deck i have currently now has been in my truck since 2006 and it is now 2013 so 7 years and counting.
Provided is a link to better assist you in seeing what Alpine has to offer!

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